Privacy Policy
Effective Date: 16.06.2025
At Paperwhite Floral Design we, your privacy is important to us. This Privacy Policy explains how we collect, use, and safeguard your personal data when you interact with us via our website, phone, or email.
We comply with the UK GDPR, EU GDPR, and all relevant data protection regulations.
1. Who We Are
We are Paperwhite Floral Design, a florist offering bespoke floral design services for weddings, events, and personal occasions. Our website, www.paperwhitefloraldesign.comis primarily used for showcasing our work and receiving customer enquiries.
Contact Information:
Email: [email protected]
Phone: 01292 318622
Address: 125 Templehill, Troon KA10 6BQ
2. What Data We Collect
We may collect the following types of personal data:
Name
Email address
Phone number
Event details (e.g., date, venue, type of event)
Any message you submit via our enquiry or contact forms
Your IP address and browser type (collected automatically through cookies)
We do not collect payment information or any special category (sensitive) data.
3. How We Collect Your Data
We collect your data when:
You fill in our contact or enquiry forms
You communicate with us by email or phone
You visit our website (via cookies and analytics tools)
You submit a review or testimonial
4. Why We Collect Your Data
We collect your data for the following purposes:
To respond to your enquiries
To communicate with you about your floral needs or booking requests
To manage customer relationships
To improve our website and services (via analytics)
To comply with legal obligations (e.g., record-keeping)
5. Legal Bases for Processing
Under GDPR, we rely on the following lawful grounds:
Consent – when you voluntarily provide your information (e.g., submitting a form)
Legitimate Interests – to respond to enquiries and improve our services
Legal Obligation – to comply with tax, legal, or regulatory requirements
6. Data Sharing
We do not sell or rent your personal data.
We may share your data only with trusted third parties when necessary to operate our website or communicate with you. These include:
Website hosting and maintenance providers
Email service providers (e.g., Gmail, Mailchimp)
IT support or analytics providers (e.g., Google Analytics)
All providers are required to protect your data in line with legal standards.
7. Data Retention
We retain your data only as long as necessary to:
Respond to your enquiry
Maintain business records
Comply with legal obligations (e.g., for tax/audit)
Typical retention is up to 2 years for enquiry data, and 6 years for any information related to services provided.
8. Your Rights
You have the right to:
Access your personal data
Correct inaccuracies
Request deletion
Object to or restrict processing
Withdraw consent (where applicable)
To exercise your rights, email us at [email protected].
9. Cookies
We use cookies to:
Monitor website traffic
Improve site performance
Understand how visitors interact with the website
You can manage or disable cookies via your browser settings. For full details, see our Cookie Policy.
10. External Content & Links
Our website may contain links to third-party websites or embedded content (e.g., Instagram, YouTube). These sites may collect data about you independently, and we recommend reviewing their privacy policies.
11. Security Measures
We implement reasonable security practices to protect your data, including:
Website encryption (HTTPS)
Access control for internal systems
Regular software updates and backups
12. Updates to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page and, where appropriate, communicated to you.
13. Contact Us
If you have any questions or concerns about this Privacy Policy or your data, please contact:
Paperwhite Floral Design
Email: [email protected]
Phone: 01292 318622
Address: 125 Templehill, Troon KA10 6BQ
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk.